LTH406Mastering the Essentials of Laws for Sales, Advertising & Marketing

COURSE SUMMARY

Knowledge of law is not just required for lawyers or those involved in contract drafting. It is essential for every aspect of business and in particular to professionals involved in sales & marketing.

COURSE DETAILS

Course Fee SGD 450
Course Duration 1 Day
Course Timing 9:00am - 5:00pm
Course Venue 190 Clemenceau Avenue
SDF Approved Coming soon
Skills Future Credit Coming soon
Upcoming Courses 8 Jul 2019
12 Aug 2019
30 Sep 2019

There are various legal issues that would arise from the conceptualising of the marketing idea; creation of marketing collaterals; the marketing presentation; pre-contractual representations; right down to the sales contract and the any product or service liability that may arise. What many may not realise is that this is an area of law where there are numerous statutory implied terms that one will have to navigate through to protect from legal liability. Businesses, influencers, companies should be well-versed with the various laws and codes on advertising and marketing.

Learning objectives: 1. Equip participants with essential knowledge of legal principles surrounding the sales and marketing process of a company 2. Learn how to identify high-risk legal issues 3. Learn how to draft contract clauses and develop processes to ensure effective risk management 4. Understand the various statutory rules and codes that apply to marketers

1. Legal effect of marketing collaterals

  • Liability of marketing agents
  • Distinction between mere puffs and misrepresentation

2. Copyright protection for marketing materials

  • Protecting text, design & layout of brochures
  • Ownership & Authorship of Commissioned works

3. Maximising use of trademarks

  • Definition of non-conventional trade marks
  • Registration of non-conventional trade marks
  • Use of Google AdWord

4. Protection of marketing idea and marketing campaigns

  • Can ideas be protectable
  • Protecting trade secrets & confidential information

5. Understanding the sales contracts

  • Key terms in sales contracts
  • Conditions, warranties and representations
  • Breach of contract
  • Remedies for breach of contract
  • Restraint of trade clauses
  • Statutory Implied Terms

6. Product liability & Consumer Protection laws

  • Consumer Protection (Trade Descriptions and Safety Requirements) Act
  • Consumer Protection (Fair Trading) Act

7. Extent of permitted use and liability for use of another person’s work

  • Copyright
  • Trademark
  • Passing Off
  • Tort Liability (common law & statutory liability)

8. Advertising Codes of Singapore

  • Singapore Code of Advertising Practice
  • ASAS Guidelines on Interaction Marketing Communication & Social Media
  • 2016 MAS Guidelines On Standards Of Conduct For Marketing And Distribution Activities By Financial Institutions
  • Spam Control Act
  • Sales and Marketing professionals
  • Company directors
  • Businessmen and entrepreneurs
  • Influencers and social media marketers
  • Business managers
  • Business advisers and consultants
  • Company secretaries and administrators
  • Anyone who wishes to know more about Law in Sales, Advertising & Marketing in Singapore.

Lecture and case studies.

David Chang

David Chang

David Chang is a master trainer in commercial laws with 22 years experience in conducting workshops and legal training on wide range of law subjects. David Chang's area of expertise include Law of Contract, Commercial Law, Corporate Law, Intellectual Property, Marketing & Advertising Laws, Equity Trust, Employment Law, Hospitality Laws,, amongst others.

David Chang has a strong academic background and an experienced training professional with a Master of Laws (LLM). David is an Adjunct lecturer for various UK and Australia Universities and currently teaching for Murdoch University, Birmingham City University and the University of London International Programmes. David Chang is also part of the international law faculty that teaches at SPEED, Hong Kong Polytechnic University. David has also been appointed as Subject Matter Expert by Kaplan for Law.

David is based in Singapore and sits as an Executive Director for several companies where he provides general legal consultancy and oversight. As Principal Trainer of Harvest Consultants Pte Ltd, he has trained and taught thousands of trainees and professionals on various legal training programmes.

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